Resume
Experience
Mursion
Director of Communications
A designated company spokes person for broadcast, print and audio interviews.
Led public relations initiatives and secured media placements that boosted brand awareness by at least 300%; improved share of voice to 44% (among three other competitors).
Collaborated with colleagues in marketing, sales, operations to capture customer stories.
Led the ideation, design and implementation of media assets for digital ad campaigns--informed by data gathered via tools like Google Analytics.
Directed the research agenda and roll out of quarterly ebooks--for PR and sales activities.
Start Up Advisor & Marketing Consultant
Media & Marketing Strategist
Writer and Editor (Contractor) for the Product Marketing team at Rakuten Marketing. Created sales enablement materials, e.g., Battle Cards, Customer Segmentation/Value Prop documents.
Served as Director of Marketing and Emerging Tech (Contractor) for a boutique B2B consulting agency that helps enterprise software companies grow and scale.
Managed the design, development and migration of an overhauled website for a healthcare client.
Designed a direct response campaign, that doubled quarterly sales, for a solar energy client.
Conducted user interviews for startups in Real Estate and Healthcare VR.
Instaply
Director of Marketing
Developed channel partnerships. Pitched the company and technology at retail innovation labs/centers and digital agencies such as Team Detroit (a WPP Company), Sapient Nitro (a Publicis company); ShopperTrak Labs.
Conducted competitive analysis.
Collaborated with cross-functional leaders in operations and legal to draft proposals and negotiate contracts with pilot customers.
OpenAmplify
Director of Marketing
Managed strategic partnerships with Salesforce, Zendesk, and global brand agencies like Kantar Media.
Led the product marketing and branding for new products—from identity/logo to messaging.
Managed the launch of a consumer entertainment app, which reached the Top 50 in its category in the Apple AppStore.
Oversaw key customer initiatives for Fortune 50 brands—wrote analytics and insights reports on social media campaigns with millions of comments.
Crain Communications
Senior Manager, Marketing
Designed direct marketing campaigns for three conferences, resulting in record revenue—beating revenue targets while staying within budget. Attendee registrations increased by 61%.
Spearheaded multi-channel lead generation initiatives digital ads, telesales, email, and events.
Named "Employee of the Year" in 2007.
Education
University of California, Berkeley
Cultural Anthropology
Bachelor of Arts
California State University, San Jose
Applied Anthropology
Graduate Level Courses
Professional affiliations
California State University, Chico
Advisory Council Appointee,
Digital Marketing Executive Education Program
Anitab.org & Grace Hopper Celebration
Committee Member of Entrepreneur Track
Women in Technology (WITI)
Member & Speaker
Women Techmakers (Google Community)
Member
Start-Up School, a YCombinator Program
Member, Founder Program
Professional skillset
Spokesperson & Public
Speaker
Brand & Identity
Media & Analyst Relations
Content Marketing: Social Media, Newsletters/Email Marketing
Digital Marketing, Analytics,
SEO, SEM
Media & Communications Strategy
Partner Marketing
Languages
English (Native)
French (Beginner)
Tagalog/Filipino (Conversational)
Event Marketing
Go-to-Market Planning